With all the competition out there, selling your home fast can sometimes take some strategy and out of the box thinking. Buzz needs to be created for your home, but it can be difficult to do when there are other very similar options around your property on the market.
So how do you stand out? In our latest blog we describe some unconventional real estate selling tactics, and how you can use them to sell your home fast in McAllen and the RGV!
Make a BBQ or Host a Fitness Class
The people who are coming to your open house, have probably seen other ones that look the same. The same snacks, signing lists, same walk throughs, same conversations. Sometimes, they just get tired of seeing houses that look the same, one after another and they won’t remember yours at the end of their house hunt journey. To stand out, you might consider doing something a little different. Depending on the time of year, organize a backyard bbq. Not only will people feel more comfortable in a more relaxed environment, but they will also get to see how much fun can be had at your house when entertaining! This creates a mental picture, really allowing them to picture themselves and feel at home.
Another way is to host a fitness class, yoga, or TRX. Some of the attendees (or they friends that see the pics on Social Media) may actually end up buying your property.
Use an Unconventional Ad to Stand Out
Real estate ads all seem the same. Houses are described as “beautiful” and most neighborhoods are described as “highly desirable, close to great schools, parks, and shopping”. It is not easy to stand out among all the different ads under this scenario. Instead of a generic, boring ad, make yourself stand out by being bold and possibly funny. “Man Cave for Sale, (also Has 4 Bedrooms!)” Even if they aren’t looking for a “man cave’ per se, the ad will stick in their memory, and the use of humor makes you seem human as opposed to the typical, robotic, real estate ads.
Big Ticket Items
A new trend some sellers are having luck with, is enticing buyers by throwing in a big ticket item. Something they may have always wanted, but most likely not going to buy for themselves. Depending on the location and size of the property, throwing in a boat or even a car can be an option! If it doesn’t make sense to do something that extravagant, consider a new big screen tv, a grill, or a “credit” towards furniture. People like to get something for free, even if you have already factored it into your desired sale price.
Get High Tech
Spending a little extra money upfront can lead to some big returns down the line. Think about hiring a videographer to make a video of your house, but have them make it look like the preview to a Hollywood blockbuster! Or have professional photos taken using a drone. The unique, aerial perspective, will add a whole new dimension to the virtual tour of the property! People will also be able to check out the neighborhood. Having some great photos of the local area can help potential buyers get a real sense of what living in your home will be like so showcase things that may make the place more attractive.
Take Your Staging Up A Notch
Most people know you need to stage a home to some extent to really make buyers fall in love. However, by kicking it up a notch, you will make your home absolutely unforgettable. Think about details you would see at a luxury hotel or high-end residence. Hang only the most elegant, fluffy hand towels in the bathroom. Even if these aren’t items you would use in your everyday life, bringing them into your home during these moments will make visitors to your home feel a sense of luxury and refinement. This will help your home stand out among others they might be looking at.
Have a Sleepover
Well not exactly. If you are no longer living in the home, and you have a buyer who is on the fence, offer them the option to spend a night in the home! This way they can really get a sense of what living there and waking up in that house will be like!